40th Annual Southwest Arts Festival®

Celebrate 40 years of art in the Coachella Valley at the 40th Annual Southwest Arts Festival®, January 29–31, 2027, at its new home at Acrisure Arena. One of the region’s most celebrated annual art events, the Southwest Arts Festival® brings together talented artists from across the country for a three-day celebration featuring traditional, contemporary and abstract fine art, jewelry, sculpture, photography, ceramics and other quality handcrafted works. For its milestone 40th year, the festival is moving to the east portion of Acrisure Arena’s main parking lot, providing greater visibility, easier access and a more central Coachella Valley location than its previous venue. The new location also brings an expanded festival experience. OVG Hospitality (OVGH), the exclusive hospitality partner of Acrisure Arena, will oversee the festival’s food truck area, featuring a variety of Coachella Valley cuisine along with favorites from The Oasis Grill. Guests will also be able to enjoy a beer and wine garden and a signature Southwest Arts Festival® desert-inspired craft margarita, adding another uniquely Coachella Valley element to the weekend. Whether you’re a longtime festival attendee, an avid art collector or experiencing the Southwest Arts Festival® for the first time, join us as we celebrate four decades of art, creativity and community in the Coachella Valley. Festival Hours Friday, January 29 10:00 AM – 4:00 PM Saturday, January 30 10:00 AM – 4:00 PM Sunday, January 31 10:00 AM – 2:00 PM Ticket Pricing Online Pricing General Admission — $28.52 Includes Eventbrite fees Senior Admission (55+) — $25.31 Includes Eventbrite fees On-Site Pricing General Admission — $30 Senior Admission (55+) — $25 Kids 12 and under are FREE. Location Acrisure Arena 75-702 Varner Rd. Palm Desert, CA 92211 The Southwest Arts Festival® will be located in the east portion of the arena’s main parking lot. For additional festival information, visit SWArtFest.com or contact the Greater Coachella Valley Chamber of Commerce at info@gcvcc.org. Important Event Policies Only service animals are allowed. ALL SALES AND PURCHASES ARE FINAL, NON-REFUNDABLE AND NON-TRANSFERABLE.