PSHA November Luncheon (11/19/2026)

Palm Springs Hospitality Association November Luncheon Thursday, November 19th, 2026 11:30AM - 1PM Hotel ZoZo 150 S Indian Canyon Dr, Palm Springs, Free for PSHA Members / $50 for Non-Members Palm Springs Hospitality: The Stories Behind Our History With Steven Frank Long before midcentury modern hotels and Hollywood celebrities, Palm Springs was building a hospitality legacy filled with fascinating characters, iconic businesses, unexpected twists, and a little Hollywood gossip. Join Steven Frank of the Palm Springs Historical Society for an entertaining journey through the people, places, and stories that shaped our destination, from lodging and dining to retail and tourism. A former AAA CEO and longtime travel industry executive, Steven is a Historical Society docent who has personally guided more than 1,500 guests through Palm Springs history. Come curious. Leave with a fresh appreciation for how Palm Springs became Palm Springs. Registration required. No walk-ins accepted.Parking: parking available We look forward to seeing you there.